For marketing agencies
Retainers that run month after month, without the spreadsheet.
Social, SEO, content and performance retainers repeat every month. Trelyn runs each month as a cycle with its own tasks and deliverables, gets the content approved in the client's portal, and shows which accounts grow and which go quiet.
- Value
- €48,000
- + €2,400 / mo
- Projects
- 2
- 1 cycle running
- Open tasks
- 14
- 3 this week
- Next deadline
- 21 Oct
- Analytics & tracking
| Name | Type | Progress | Due | Status |
|---|---|---|---|---|
| Website relaunch | Project | 62% | 28 Nov | On track |
| Analytics & tracking | Project | 90% | 21 Oct | In review |
| SEO retainer · October | Cycle | 48% | 31 Oct | In progress |
| SEO retainer · November | Cycle | 0% | 30 Nov | Planned |
Sound familiar?
Where the work gets stuck.
Every month starts from scratch
The content calendar, the recurring tasks and the report are rebuilt by hand each period.
Approvals live in chat and email
Feedback on posts and reports arrives in five places, and nobody knows which version was approved.
Scope creeps quietly
An extra round here, an extra post there, and the retainer no longer covers the work.
Churn shows up too late
A client going quiet is noticed when they cancel, not when contact dropped off.
The Trelyn workflow
One retainer, every month in step
The signed retainer becomes an engagement; each month is a cycle under it.
- 01
Sell the retainer
Deal with monthly value, proposal accepted in the deal room, agreement signed.
- 02
Run the month as a cycle
October's content and its tasks; the next period is created as this one ends, with recurring deliverables carried over.
- 03
Approve in the portal
Posts, visuals and the monthly report go to the client as deliveries to review, with comments pinned on them.
- 04
Watch the account
MRR, account health and contact frequency show which clients need attention before renewal.
An example lifecycle
One client, start to finish.
Each step is a record in Trelyn, linked to the one before it.
- LeadWebsite form
- DealMonthly value
- AgreementSigned online
- Social media cycleEvery month
- Content tasksTask Center
- Client reviewIn the portal
- DeliveryApproved
- ReportingMRR, health
What you use
The parts of Trelyn that do the work.
The outcome
- Each month starts planned, not rebuilt
- One place where the client approves the work
- Review rounds beyond the retainer are visible
- Accounts that go quiet are flagged before renewal
- DeliveryCycles per month, with recurring deliverables carried over.
- Client PortalContent and reports reviewed and approved by the client.
- AutomationsPeriod ending → Create next period; Client has not responded to a review.
- InsightsMRR, recurring vs one-off revenue, account health.
- CRM & SalesCustomer has gone quiet; lost reasons with a follow-up.
